SK-II is a luxury skincare brand renowned for its innovative approach to beauty. With a blend of science and tradition, SK-II harnesses the potency of its signature ingredient, Pitera™. Powered by AI and created by dermatologists, our role was to optimise the in-store experience of analysing a user’s skin and recommend a personalised skincare routine, using 6,000 scientific images.

Our objectives of the project were to improve the onboarding experience,
convey a sense of trust and authority by supporting our recommendations
with scientific data and elevating the design and craft creating consistency
across all touch points.