A new era of digital banking, redefining
the status quo.
CurveCurve APP a Fintech startup combines all your credit cards, debit cards, and loyalty cards into one smart card. The project was to redesign the website to epitomise the brand ethos of challenging the status quo but offering a modern approach to banking. The project's objectives were to create brand awareness and increase APP downloads.
THE TEAM
Lead. Product Designer (Me)
Product Manager
Team of Developers
Creative Director
Motion Animator
In a landscape where convention often reigns, the new identity for Curve embraces an unapologetic boldness. Defying conventional patterns used by financial institutions, a bold colour palette and straightforward language that resonates with users. It creates an experience that empowers users to take control of their financial futures whilst celebrating individuality and self-expression.
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